Dia das Bruxas (Halloween), celebrated annually on October 31st, is no longer just for kids — it's a time for shopping and sales. For businesses, this period is a great opportunity to boost sales by attracting customers with themed offers and discounts.
Why is Dia das Bruxas (Halloween) a great opportunity for your business?
Halloween is becoming increasingly popular. People are willing to spend on costumes, decorations, gifts, and also on dining out and themed parties. A well-organized promotion during this time can significantly increase your profits.
Your goal is to quickly and efficiently inform your customers about your special offers.
But how to stand out from the competition?
The answer is simple — use SMS marketing to directly communicate with your customers.
4 Steps to Create an Effective Dia das Bruxas Campaign
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Create an irresistible offer.
Flash sales and limited-time promotions are especially effective during the festive season because they encourage quick responses. Make sure your messages are clear and catchy. For example:
- Product discounts: «Only for Dia das Bruxas! 20% off all products in our store.»
- Gifts with purchase: «Spend over R$50 and get a spooky surprise!»
- Flash sale: «Only today from 6:00 PM to 8:00 PM – 30% off everything!»
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Use a clear call to action.
The call to action (CTA) is the most important part of your SMS. It tells the customer what to do next, such as «Buy now», «Get the discount», or «Take advantage of the offer».
For Dia das Bruxas promotions, try creative CTAs like «Grab your ghostly discount» or «Treat yourself to 20% off». Keep it short, punchy, and action-oriented.
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Segment your customers.
The success of an SMS campaign depends on understanding your audience. By segmenting customers, you can send offers tailored to different groups.
For example, families might be interested in Halloween decorations, while young adults could be drawn to party supplies. Tailoring messages for specific customer groups increases the likelihood of purchase.
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Choose the right time to send messages.
Send your messages 3-7 days before Dia das Bruxas, so customers have time to plan their purchases. Send reminders a day or two before the holiday.
According to statistics, the best time to send messages is from 11:00 AM to 2:00 PM, when people are most active in their daily routines.
Additional Tips:
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Create a sense of exclusivity.
For example, write: «Exclusive for our customers — special Dia das Bruxas discounts!» Such offers always attract more attention.
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Don’t be afraid to remind them.
If your promotion lasts several days, send a follow-up message a day before it ends to remind customers to take advantage of the discount.
Conclusion
Dia das Bruxas is a great opportunity for businesses to boost sales with creative and exciting offers. Understanding your audience, creating personalized and interesting messages, and strategically planning your campaigns can significantly increase your sales on this day.
Use Mobizon for quick and effective messaging, and your customers won’t be able to resist. Grow your business today and maximize your sales during this holiday!
FAQ:
SMS marketing allows you to instantly reach your audience with high engagement rates, making it the perfect tool for urgent promotions during Dia das Bruxas. Receiving a message directly on the customer's phone creates a sense of urgency and motivates immediate action, whether it's using a discount or participating in a special offer.
Start your campaign two weeks before Dia das Bruxas, then send reminders 3-5 days before the holiday and on the day itself to maximize engagement and remind customers of your offers at the right moment.
Use customer data, like their names or previous purchase history, to create personalized messages that are more relevant and attention-grabbing. This approach helps build a stronger connection with the customer and increases the chances of a response.
Flash sales, limited-time discounts, and exclusive offers create a sense of urgency, which stimulates quick decisions and significantly increases conversions.
